How to get utmost from Twitter?

Twitter empowers your brand globally, not only hikes your brand reputation by simply advertising but develops a sense of rapport between your brand and community engaged with your brand. It’s not simply a flat broadcasting tool where you conduct announcements and shout slogans. Twitter is all about volunteer’s participation. Your activities, participation on Twitter is the deciding factor that whether you will get the more clicks or will be unfollowed.  

With few steps, you can save yourself and can get most out of your twitter account.

Find your convenient tool

You don’t need to go to Twitter’s sometimes maddening home page to tweet – A complete set of tools are available, from tweeting inside of the Chrome browser to applications like Tweetdeck. It’s just like a game, play with every tool and find your best tool. Make it easier for yourself to get out the most from Twitter and most fascinating aspect is- these tools are optimized to schedule your tweets– sometimes typing  in real-time can be tiresome. Scheduling is completely worthy and can shrug off pressure and anxiety.

Stay updated

So, you love to keep yourself updated with the current uprisings! Keep yourself parallel with the updates with the use of Twitter’s Advance Search tools and hashtag tracking. It’s all being smart as you can’t drop a hashtag on random tweets but if subject A is a flavour of a month then hunt for a ways with which you can get in on that conversation.

Be Welcoming

If the aim is to inspire others in your connection, but once they do so don’t forget about them. Get in touch personally with others is not hard as you can set up automatic responses. Check out an option of Recommended Follow list where you can create a list of your accounts. Post the hashtag #WelcomeToTwitter in its description and Twitter will navigate you to everyone who follows you. Its indeed a sweet gesture as people seek information if they are following you.

Twitter is a potential tool-Easy to use and simple to understand. Unlike a web page, it welcomes everyone with unique and fresh content. You have to devote time to make it worth. Delve in deeply and enjoy! (TRANSLATION SERVICES IN NEW YORK)

Management in Freelancing

Do you really think so freelancing is easy? At the first glance, it appears to be alluring as you get paid for your skills but what about management of hefty projects? If you are freelancer then you need to keep creativity, enthusiasm, and management on the top.

Freelancing and workload run parallel to each other. It’s natural for a freelancer to confront too much workload while moving towards  solo career. At the outset, freelancers strive to get online work. Quite laborious! It’s hard to get work online but as soon clients recognize your work, you would find your nose in grinding stone and on the extreme side of tensions. Every client has its own taste in concern with their work and freelancers must adapt that to work in accordance with clients. Meeting deadlines, payment tensions are most probable to occur in freelancing and that why management plays a major role here.

Organize and Prioritize

“Haste makes waste” When your hands are loaded with too many projects at the same time then don’t take abrupt decisions. Don’t hook yourself towards multiple projects that have a tight deadline and the best way to run at the same pace is with organised and systematic approach. Obviously, you will take the projects of your precious clients. Decide which clients are important, projects you want to do and your potential of completing the projects. On a personal note, I would do smaller projects first and then move to the hefty projects. It can relieve you from great stress.

Honest Approach

If you are not honest, you are not fit for freelancing. It takes time for a newbie to understand the core of freelancing and making it business. Honesty is being taken for granted by amateurs in freelancing. They show themselves as highly experienced and able to manage mind-numbing projects at a time. They don’t want to appear as novice or amateurs with a view to get more work. Freelancers really need to understand that upfront dealing is chased by core business ethics. Being upfront in approach and transparency in communication can really make a difference in your dealings with your clients.

Outsource When Necessary

“I could do better than this”! If you excel in project management and creatively manage your clients, then you can also do outsourcing. Get in touch with other freelancers who are ready to work for you at the negotiable pricing. Being feasible and realistic, outsourcing is the standard norm that not only relieves from workload but also streamlines work. If you have taken the plunge, outsourcing will be like doing a favour to oneself. You can use your spare time in nurturing other projects, uplifting your profile with more clients.   

Goodbye to Social Sites

Don’t indulge yourself so much on social media. It is beyond your understanding that how much your time is wasted when you comment on photos of your friend posted or when you are checking other useless social sites after every ten minutes. Close all those apps and websites that are not in use, divert your mind and see you will be able to save the bulk of your time.

Free Time

Working continuously will not increase productivity. Spend leisure time or take a short break to give your mind rest. Stretch your body, meditate or go for a walk. Don’t bound yourself in the four walls, bring some fun in your work.(TRANSLATION SERVICES IN NEW YORK)

BAG OF TRICKS TO MASTER THE ART OF CLIENT COMMUNICATION

Forging solid business relationships appears to be straightforward at first glance, however, these ties seek time, struggle and tact’s. Nevertheless, a gateway to a successful business. – it’s a common view and true also but what should be the approach to earn the loyalty of clients?  In this article, I have penned down my thoughts regarding it.

“Ideas pull the trigger but instinct loads the gun”

Don Marquis

1. Be in your comfort zone

If you are not capable enough, the other company can. When engaged in a discussion with a client, we tend to intensify the explanation and roll more on negativities rather than a positive side. When again you face the same scenario; talk about your skills, give right details, and be honest in your approach and tell frankly that you can’t offer. For instance, instead of: We cannot deliver your product today. We need more time for preparation, but you will get the highest at the best price on the market, you could inform: We give you the highest quality on the market at the best price, we can prove it; but in order to give you that, we will need a short deadline extension. Will you be able to extend the deadline to get the best there is or settle for what you can get today?

2. Rephrase your apology

It’s my solemn belief that “mistakes are a proof that you are learning”. It’s natural to do the mistakes while doing work and foremost thing is the courage to admit it. However, the way you concede really makes a difference upon your connection with your client.

Nevertheless, it may be good at first sight to open with; First of all, I am sorry for the …, avoid it and rephrase so that your first impression with a positive message, such as: Thank you for giving us your precious time to process your request. We appreciate your business and we are trying our best to cater your needs to fullest. However, we have encountered a small problem, which has delayed the project but your project is under the supervision and right now we are fixing it.

 Another thing – never say, “sorry for the inconvenience”- its redundant and annoying too. Yes, it has caused inconvenience, how would you have felt when one of your providers was 3 days late in sending you the product you urgently wanted? Instead, reassure your clients and make them comfortable by offering something real, something they can put their finger on, like giving a discount on the project or to next one. You’ll figure something out for sure!

3. Put yourself into his/her shoes.

Don’t judge a person if you are not perfect. Am I right? It completely makes sense. A person shouldn’t be judged until you have walked in his shoes a mile, which introduces us to the upcoming point- sail in the same boat and then make a deep assessment. What would you want? What sort of attitude do you expect from collaborators while talking about essentials of the project?

It mirrors you about your oversights, where you have been off-base with your clients? It will certainly lighten your exasperation as you get in the head of the person standing in front of you, but you need to learn about the business morals, peculiarities of the job. Stress is laid by specialists on pointing out that  Emotional Intelligence (EQ) is far more noteworthy than IQ and could give better results in business communication.

Anyhow, if you get into the skin of character, it works like wonders!

4. Be human

You cannot work like a robot and client is fully acquainted with it. So small exchange of words really develops a sense of rapport. Show positive gestures, ask them about their kids, weather, or anything they would love to talk about.

Your small steps to enhance a connection will reward you with a faster reaction from their side, they will become more malleable and it will be fun to work with you.

5. No more personal talks!

Be in your line! Don’t try to schmooze. You could tilt to awkward behaviour that takes you out of line. sounds unprofessional! Don’t ask them for beer or for a date or for a family holiday, till you start sharing personal relation that is a step ahead of professionalism.

Otherwise, Stay in a professional line and try hard to take your clients into your confidence through your work that results- this will definitely bring your hard work into the clients notice and what’s rest? Enjoy their attention.

6. Professionalism is admirable.

Don’t nod on those deadlines that are beyond your reach. In such a competitive environment, sometimes you need to promise the Moon to get good clients in one’s satchel. Don’t put yourself into that! It will give you nothing but a derogatory remark and an unsatisfied client. Stick to the honesty – be straightforward and exactly tell them about your cost and turnaround time to give them the best.

7. Why not calling?

Busy with the work! But not so much that you don’t have even time to call your clients and notify them about a progress of the project. Calling your client once in a while will actually prove fruitful.

We all are obsessed with emails and they are so unresponsive, better for the flow of information but bad for human relations. It takes a second to write an Email but calling or meeting a client will certainly make a difference.

So next time, give a call and explain your idea rather than writing an Email. This will not only convey your ideas in a better way but also boost the confidence of client that their projects are in safe hands. This will show your dedication and hard work to clients and more sporting chances of your enrollment in their future projects.  

8. Don’t take it personally.

If you wish to be an ace of the game, first focus on the rules and if you fail to abide by, then this will be a big boredom for you. Don’t make it about yourself! Don’t take it personally when a client bursts at you over the phone (or over the email, via 10 question marks at the end of a sentence that doesn’t end with thanks). Don’t feel depressed if your client has an attitude of being bossy or overpowers you. They are paying and certainly will demand the best also. Don’t exaggerate the matter with acquisitions and arguments.

Take a deep breath and stay calm! Try to find the root cause of the problem. Bring positivity as not all the days are blessed with appreciations. Maybe it is your bad day as your service to them was below the line. I understand it’s hard to be the jack of all trades but simultaneously you cannot underestimate the importance of quality and afford to lose your precious clients. Don’t be apprehensive and crying is not a solution as professionals are always are on unending quest to discover new solutions. These are the norms of cut throat business and master them to leverage.

9. They’ve been there, done that, and still do that

Wow! This is easy-  think about a child’s reaction to a present in a box –Not possible to fake! Fantastic work! Strive for this to listen from your clients rather than just selling the product. Honest, spontaneous and overwhelming reaction to your product. Think about of grabbing next project!

10. All well ends well!

You need to have a complete idea of what’s going on in your business. Put a lot of passion, work hard, strive for excellence and stay ahead.(TRANSLATION SERVICES IN NEW YORK)

Functional Designing in Translation

Design in typesetting has undergone a vast change due to the pressures of localization and translation.       

While talking with an old friend about the recent films we had seen, concept of the international market cropped up. Hollywood-based American film industry used to produce films with a complete flair of American to them.

Soon the studios in HOLLYWOOD realized, they were not catering large potential foreign audiences as their films were endowed with the American flair. So, they start thinking from the point of view of international audiences; films that would result best in the domestic market and foreign market with less tinkering. With this ongoing trends, we have more films with less dialogues, more special effects, and more international actors rather than 100% American casts. There is nothing wrong with that, of course – in fact, it mirrors a movement in typesetting and design that seeks to be more easily ‘international’ when it comes to translation work.

The Format of Translation

Typesetting is an artistic form. Most of the work is automatically done and no one has to calculate the leading and kerning themselves any more – but the functional design is still a prerequisite for any print or even electronic product, and more importantly designs are functional that can be easily translated. In the past, when a book was published in America for example, would simply be published in English and if translation is to be done in other dialects than they would have to do so completely from scratch. In the digital age, however, many content creators and publishers are ensuing to have their texts and other products out in all possible markets at the same time. Text specific languages often result in often results in bag layouts as text adapts differently, and moreover, doesn’t fit in the given space. The result? Some new rules for designers, and layouts that are a bit more comprehensive and are adaptable into different cultures and languages.

New Rules of Design

The new approach to design has a similar philosophy to the movies: keeping it simple and with a more room for adaptability:

White Space: Exclusion of White space as it made pages look empty and bare. However, now another point is followed, white space renders translation professionals more room to expand text boxes if required, to fit the translated text.

Keep Design Elements Light: There was a time when textbooks were heavily designed. They were endowed with multiple elements like different text boxes for different types of information. This resulted in beautifully compiled products but are difficult to translate. The new thinking is KISS: Keep It Simple, Stupid.

Avoid Columns: The situation becomes more complicated when there are more columns on a page,  and a less room to work with, specifically if your short English word is replaced with a twenty-four letter German term.

These just point changes that have swept design in typesetting- there are many other subtle changes that are beyond your notice.(TRANSLATION SERVICES IN NEW YORK)

WHAT ABOUT MARKETING AFTER WRITING CRISP CONTENT?

WHAT ABOUT MARKETING AFTER WRITING CRISP CONTENT?

Have you written first-rate content?

You know the purpose of your writing.

Your blog clearly conveys your ideas.

Then what’s going wrong? Why are things not in your favour? You are not getting right traffic, likes, tweets and comments.

Don’t get panic. Here is the sure-fire formula for your deliriously written content.

1. LinkedIn Promotion for B2B

It raises the eyebrows when the Content Marketing Institute (CMI) accoladed LinkedIn with a status of the supreme platform in 2014. Put your best foot forward with LinkedIn promotions. If your content is an eye catchy then this can surely help to convey your ideas to the B2B prospects. One of the major content promotion method that can avail you the loyalty of B2B marketers. Post plagiarism free content and get jaw-dropping results.

2. E-Books

By referring to an e-book, it doesn’t mean I am talking about a lengthy novel. It is an infallible and an ideal way to introduce your visitors to your ideas. It will also get you more exposure and email contacts. Don’t forget to proffer your e-book as an incentive to sign-up. Make certain that each page is endowed with precise, crisp and succinct content. Visually appealing content is also the prerequisite, so enroll designer in your marketing strategy. Use bullet points to enhance the flair of the book. Stats and reputable quotes give e-book a solid backup.

3. Don't Dismiss Email

Inbound marketing gimmicks may come and go, but the use of emails is still at full throttle. One cannot turn a blind eye to the potential of email marketing. If people have signed up to your emails, there are sporting chances that they look up to you for quality oriented content.  Make sure that content should be alluring, intriguing and precise rather than just a barrage of sales spiel. You can attract readers with different types of stuff that you can email your viewers including competitions, blog posts, e-books, event invites etc.

With a view to multiply your contact list, fix several sign-up tabs on your website. Don’t forget to give your customers an incentive to sign up and develop a close liaison in order to gain customer confidence.

4. SlideShare presentations

 Your content can create buzz with the SlideShare. SlideShare is an awesome way to unveil your ideas as it encompasses 60 million global users. You can also call it as most preferred content marketing platform. You can showcase your content in the form of presentations through slide by slide and strong point is that you can also upload infographics, documents, PDFs, webinars, and even videos. It will not only develop brand awareness but also keeps your edge above the others.

5. Don't Ignore Paid

Do you think you can get assured success with inbound marketing tactics? Absolutely. What about the paid marketing strategies?  About 60% of marketers use online paid search advertisement in their content marketing tactics at least occasionally. Pay-per-click (PPC) is in a trend and positioned as most effective paid tactic.

I am not saying to splurge your money, but if used wisely with little investment, then it will be like bang for the buck. Other set of paid tactics, like billboards, print advertising and radio commercials are out of range and do not dive in desired traffic.

6.PR

You must have heard “sell the steak not the sizzle”. Brand awareness is also a key aspect for this. Press release is a tried and tested tactic that truly conveys the essence of your brand. What makes the press release cut above the rest? You directly communicate and openly talk about your brands and latest updates in your company. Your company’s status, collaborations, accolades also play a key role in deciding the result your press release. And if all else fails, try and think outside the box. Don’t give up if any publications fail to recognize your PR because any unique content on the web that relates back to you is always reliable for SEO.(TRANSLATION SERVICES IN NEW YORK)

Get your dream jobs with One-Click Endorsements

Being a content writer, I keep my ears to the ground to find out new ways to get new clients and subtle ways to cater their needs that let them crave for more.

LinkedIn is a great platform to inflate your sphere but with the right strides. As it is growing professional network, people seek new opportunities with solid profiles. The foremost thing I try to do is to give a kick start to the career of newbies for the jobs they are best for-  I don’t take translation business as a cut-throat environment, but as a rising tide that saves all boats sort of approach.  I relish on the philosophy of constant and sustainable improvement and to that end I never mind to introduce the customer with the another freelancer who can accommodate better than me and on the other side never try to shove the square peg in the round table.  To the user ease, LinkedIn has brought in the one click ‘endorsement’ button to showcase the skills socially.

Easy Recommendations

A gateway to this is quite straightforward: As you visit the profile of your connection on LinkedIn, you will see their recommended skills on top of the page. Click on the skills that you can endorse with on the basis of your past experience with them. Likewise, other skills can also be added from their profile if you think LinkedIn’s automatic scripts skipped something they excel in.

One cannot give an excuse for not doing it as it is easy to use.  Endorsements can be done in a few clicks and keep a reminder of doing it until it becomes the second nature. It can be a tipping point in the network of deserving candidates and help them to leverage in their respective fields with the potential clients in their satchel.

 Reasons to Endorse

As I said, I balk at the idea that I am in competition with others, striving in the same field and it’s not worth to spend time and energy in tearing down people. It’s just that endorsements bring potential peers under the spotlight and raise the curtain from proficiency. Be a driving force for someone and help others to get recruited. It will be like an icing on the cake for you if your recommended person is hired by the leading entrepreneurs as it reflects well on you. Endorsements can reward you with great repertoire, if used wisely.(TRANSLATION SERVICES IN NEW YORK)

3 Major Problems with the Translation Industry

Translation business is the burgeoning globally. Those who have deep insight, are running their business at full profit lance. These companies affirm that they have thousands of professional translators in their satchel to suffice the client’s needs. Clients have many choices to get the best and the most like translation agencies, apps, freelancers, but are they receiving the best service? 

Here is the overview of the hurdles that are constantly encountered and plaguing the translation industry:

1. Translators Aren’t Being Felicitously Vetted

Glassdoor is a site where employees post their views about their recruiter or the retrospects and an anonymous translator compose on the unrevealed truth of the translation industries:

He brought the issue of the confidentiality under the spotlight that the translation companies deceive the clients and breach the confidential clauses. Documents are sent to the unverified translators overseas that don’t give a hoot to the confidentiality. A translator just needs to clear the easy-peasy 300-word test to get hired to redact.

I couldn’t resist myself to copy his words as it holds unrefutable truth. It’s a good business model: Hire cheap labor from another country, costing an arm and a leg for the small projects and paying a fraction of it to the translator and then torture the less-paid translator, did a smack dab job that clients crave for more.

It is the common practice of the translation agencies to enroll independent contractors and freelancers rather than employees. Virtual connection with the translators is made via Email, where a mask is worn by the translators to hide their fluency in languages, credentials and sometimes identity also. It’s a zig-zag way and necessitates the thorough assessment of the translators.

2. Translators Are Barely Being Paid

There is the web with over 7,000 members where translators bring into the notice their bad experiences in concern with the ridiculous offers, they get online and offline to aware others.

It is the fact that you get what you pay for, but it remains out of the sight of most clients that lump sum is being given to the translators, does not do justice with their hard work and if the translator does not receive a fair wage then what incentive do they have to turn in a quality oriented translation? If the agency breaches their contract due to fallacious translations, they can simply move on and get paid peanuts elsewhere.

3. Follow the norms of quality standards

It is likely that many translation agencies won’t have the proof-readers from English to Burmese or you have? So, agencies rely only on the translators to get their work perfectly done and if their translator is again paid less, then the translator would not heed towards perfection and would slave away.

Nobody dares to raise a finger on the quality of the translations. Being less acquainted with the quality assessment methods and little knowledge about the translator potential then the translation could be just guesswork. Clients usually don’t raise an apocryphal because they’re not native in the language pair, and it would cost nickel and dime to opt an independent assessor to take the deep view of the translation. (http://wordsmithglobal.com/